AI News/ Update

Gmail users are facing more sophisticated AI-driven phishing attempts and scams.

A recent surge in such activities has been noted, with scammers using fake notifications, convincing calls, and legitimate-looking links. Notable instances include attempts on Microsoft products security expert Sam Mitrovic and Y Combinator CEO Garry Tan. Cybersecurity writer Davey Winder has also reported on this issue.

Google is taking action by helping to establish a Global Signal Exchange with the Global Anti-Scam Alliance and DNS Research Federation, set to launch on January 1, 2025. This initiative aims to create a database of scam and fraud attempts.

Why This is Important?

These developments highlight the increasing sophistication of phishing attempts and the urgent need for users to enhance their security measures. Familiarizing yourself with Google's policies and advice on phishing, and considering Google's Advanced Protection Program, which includes the use of a hardware security key, can provide additional protection.

 Unlock the Future of Video Editing with Adobe Firefly’s AI Innovations

Adobe Firefly, known for revolutionizing creative workflows, now brings its innovative AI capabilities to video editing. The Firefly Video Model helps editors effortlessly fill gaps, remove unwanted objects, and generate B-roll with simple text prompts. Designed with commercial safety in mind, it ensures all generated content respects creators’ rights.

Key Update Highlights:

Adobe Firefly Video Model, after successful text and image generative AI models, is now stepping into video creation. The model is designed to be commercially safe and trained only on permitted content. It will help editors ideate, explore their creative vision, fill gaps in their timeline, and add new elements to existing footage. The model is set to be available in beta later this year.

Why This is Important?

This update is significant for editors, filmmakers, and content creators who face increasing demand for fresh, short-form video content. The new AI model will streamline the post-production process, giving editors more time to explore new creative ideas and collaborate better with their teams. It will also make it easier and faster for editors and motion designers to create high-quality videos in record time.

Google Shopping Goes AI: A Personalized Online Shopping Revolution

Google has announced an overhaul of Google Shopping, now powered by AI, aiming to personalize the online shopping experience. The update includes dynamic filters, virtual try-ons, and personalized homefeeds and deals.

Key Update Highlights:

• A revamped Google Shopping experience with AI integration.

• New tools for finding products, comparing prices, and virtually trying on clothes.

• Personalized shopping briefs and features based on user preferences.

Why This is Important?

This AI-driven upgrade offers enhanced targeting opportunities and a more personalized shopping experience. The integration of virtual try-ons and deal-finding tools creates new avenues for showcasing products, helping brands connect with shoppers more effectively. This can lead to higher engagement and conversion rates, driving higher-quality leads and sales..

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